World Wide Fund for Nature

Partners for Growth

WWF has been a leading voice for nature for more than half a century, working in 100 countries on six continents with the help of over five million supporters. WWF partners with governments, businesses, communities and individuals to address a range of pressing environmental issues. Their work is founded on science, our reach is international and our mission is exact – to create a world where people live and prosper in harmony with nature. As the seventh largest member of the WWF Network, WWF-Australia has a challenging brief, striving to conserve biodiversity in Australia and throughout the Oceania region.


Pareto Fundraising partnered with WWF-Australia on a very successful launch of its  “Save 21 Australian species by 2021” campaign in 2016. The challenge for WWF is to build support for this and other vital conservation work.

They need fundraising agency partners capable of:

–  increasing the income from their warm financial supporter base
–  recruiting new financial supporters to help meet aggressive income targets
–  helping them integrate messaging across a range of audiences (including donors, activist and advocacy, government and community), and through a range of channels (mail, social, digital, earned media etc.)
–  adhering to strict compliance, regulatory and community standards.

The Approach

WWF-Australia’s 2016 Christmas campaign gave supporters a chance to help koalas – by funding the work of WWF conservationists in the field, treating sick and injured koalas, and giving koalas safe homes and food in protected habitat. Supporters were also encouraged to write to their local, state and federal Member of Parliament to urge them to permanently protect koalas and their habitats from development.

The koala is arguably the most iconic and internationally renowned Australian species, but they’re on a slippery slope to extinction. Reckless tree-clearing in NSW and QLD is threatening to wipe out the last remaining populations. Pareto Fundraising continues to work with WWF-Australia to spread the message about the extinction crisis facing Australian species – and take action to halt it.

Working with Pareto Phone, the program is forecast to deliver WWF $2,500,000 over a 5-year period, or 200 Regular Givers each month by calling Facebook Generated Petition Leads.

The Results

The 2017 Tax Campaign has been WWF’s most successful campaign to date, raising an incredible $630,000 from around 5,800 donations. In addition, over 26,000 messages in support of the campaign to change tree-clearing laws, were sent to politicians.

The Pareto Phone support for an ambitious regular giving income target, and the income generated by Pareto Fundraising will help fuel WWF’s conservation work – and positive outcomes – for years to come.